Author Index

A

  • Abachian Ghasemi, Reza Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
  • Abedi, Ehsan Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
  • Abooye Ardakan, Mohammad A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank [Volume 5, Issue 1, 2013, Pages 1-20]
  • Adib hajbagheri, Soraya The effect of price fairness on customer satisfaction in the car buying process .Pride & Peugeot 206 Car Case Study" [Volume 5, Issue 4, 2014, Pages 121-140]
  • Ahmadi, Parviz Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2014, Pages 43-60]
  • Alipoor, Vahideh Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2014, Pages 43-60]
  • Allahverdi, Mostafa The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 [Volume 5, Issue 4, 2014, Pages 61-78]
  • Ansari, Manouchehr Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
  • Asadi, Fatemeh Analyzing Strategic Position of Universities and Nonprofit Institutes in Iran: Using a Strategic Analysis Comprehensive Approach [Volume 5, Issue 3, 2013, Pages 19-38]
  • Asgari, Asgari Examining Influencing Factors on Corporate Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
  • Asgari, Mohammad Ali Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
  • Atefatdoost, Alireza Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2014, Pages 21-42]
  • Azad, Shahram Marketing Role and Marketing Relevance in Small Industries [Volume 5, Issue 2, 2013, Pages 1-16]
  • Azizi, Shahriar Content, Correspondence and Meta Method Analysis of Marketing Theses in Selected Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]

B

  • Bahrami, Sanaz A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank [Volume 5, Issue 1, 2013, Pages 1-20]
  • Barzdeh, Mohammad Design and Development of a Fuzzy Rule-Based Expert System for Customers Credit Scoring of Business Company: Case Study Alborz Distribution Company [Volume 5, Issue 2, 2013, Pages 17-46]

D

  • Danaee Fard, Hasan Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2014, Pages 21-42]
  • Dehdashti Shahrokh, Zohreh Performance Implications of Sales & Marketing Strategy [Volume 5, Issue 1, 2013, Pages 61-84]
  • Dehghan, Amer The Effect of Human Capital on Entrepreneurial Opportunity Recognition (The Case of Knowledge Based Firms in Yazd’s Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]
  • Dehghani Soltani, Mahdi A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
  • Dorostkar Ahmadi, Nahid Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]

E

  • Ebrahimi, Abolghasem The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
  • Esfidani, Esfidani Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]

F

  • Fani, Ali Asghar Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2014, Pages 21-42]
  • Farhikhte, Fatemeh Content, Correspondence and Meta Method Analysis of Marketing Theses in Selected Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
  • Fateh Rad, Mehdi The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2014, Pages 99-120]
  • Fatemi, Seyedeh Zahra Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [Volume 5, Issue 4, 2014, Pages 1-20]

H

  • Habibi, Marzieh The Survey of effective factors on the performance of Joint Ventures(JV) [Volume 5, Issue 4, 2014, Pages 141-160]
  • Haghighi, mohammad The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
  • Haji hasani, Nasrin Investment in Brand Reinforcement and Credibility in Advertising [Volume 5, Issue 4, 2014, Pages 79-98]
  • Harandi, Ata Ollah Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [Volume 5, Issue 4, 2014, Pages 1-20]
  • Hasangholipour, Tahmoreth The Survey of effective factors on the performance of Joint Ventures(JV) [Volume 5, Issue 4, 2014, Pages 141-160]
  • Hasangholipour, Tahmoures Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
  • Hoseinzadeh Shahri, Masumeh The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store) [Volume 5, Issue 3, 2013, Pages 39-56]
  • Hosseini, Sayed Mojtaba The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
  • Hosseini, Seyed Yaghoub Designing a Model for Measuring Organizational External Intelligence: An Approach to Competitive Intelligence [Volume 5, Issue 3, 2013, Pages 57-82]

J

  • Jalilvand, Mohammad Reza The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2014, Pages 99-120]
  • Joshyar Najafabadi, Lila Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]

K

  • Karami, Karami Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
  • Khaef Elah, Ahmad Ali Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2014, Pages 21-42]
  • Khaje Dahaghani, Khaje Dahaghani Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
  • Khalifeh, Mojtaba The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
  • Khazaei Pool, Javad Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
  • Khodadad Hoseini, Seyyed Hamid Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2014, Pages 43-60]
  • Khosravi, Maryam The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store) [Volume 5, Issue 3, 2013, Pages 39-56]

M

  • Madhoshi, Mehrdad Evaluating the Effectiveness of Viral Advertising Using Experimental Design [Volume 5, Issue 3, 2013, Pages 125-144]
  • Maghhsoodi, vahid The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
  • Mahmoudi Maymand, Mohammad The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
  • Malek Akhlagh, Esmaeil Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
  • Maleki, Morteza Investment in Brand Reinforcement and Credibility in Advertising [Volume 5, Issue 4, 2014, Pages 79-98]
  • Mehdizade, Mehran Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
  • Mohamadi Zanjirani, Mohamadi Zanjirani Examining Influencing Factors on Corporate Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
  • Mohammadi, Efat Analysis of Halo Effect of Customers Behavior by Using Net Promoter Score (NPS) and Rough Set Theory (RST)(Case Study: Sony Ericsson Mobile Phone) [Volume 5, Issue 1, 2013, Pages 119-142]
  • Mohammadi, Esfandiyar A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
  • Mohammadian, Mahmood The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 [Volume 5, Issue 4, 2014, Pages 61-78]
  • Mohammadzade Parchin, Nahid Explaining effect of Entrepreneurial Organizational Culture on Academic Entrepreneurship in the University of Tehran [Volume 5, Issue 2, 2013, Pages 89-114]
  • Mohsenin, Mohsenin Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
  • Moradi, Mahmoud Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
  • Moshabbaki, Asghar Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2014, Pages 43-60]

N

  • Nasiri, Ramin The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
  • Nasrolahi Vosta, Leila The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2014, Pages 99-120]
  • Nazari, Mohsen The effect of price fairness on customer satisfaction in the car buying process .Pride & Peugeot 206 Car Case Study" [Volume 5, Issue 4, 2014, Pages 121-140]
  • Nekuie, Milad The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
  • Nesabi, Hamidreza Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network [Volume 5, Issue 2, 2013, Pages 115-130]

P

  • Pasbani, Mohammad Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
  • Porvali, Behrouz Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
  • Pourhosseini, Amir Hosein Performance Implications of Sales & Marketing Strategy [Volume 5, Issue 1, 2013, Pages 61-84]
  • Purashraf, Yasan-Alah A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]

R

  • Rahimnia, Fariborz Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [Volume 5, Issue 4, 2014, Pages 1-20]
  • Rahmani, Kamal-eldin Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
  • Rahmany Youshanlouei, Hosein Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
  • Rahrovy, Elnaz Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
  • Razavi, Razavi Explaining effect of Entrepreneurial Organizational Culture on Academic Entrepreneurship in the University of Tehran [Volume 5, Issue 2, 2013, Pages 89-114]
  • Rezaee, Saeed Evaluating the Effectiveness of Viral Advertising Using Experimental Design [Volume 5, Issue 3, 2013, Pages 125-144]
  • Rezaei Dolatabadi, Hosein Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]

S

  • Safari-Kahreh, Mohammad Analyzing Strategic Position of Universities and Nonprofit Institutes in Iran: Using a Strategic Analysis Comprehensive Approach [Volume 5, Issue 3, 2013, Pages 19-38]
  • Salimi, Amir The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 [Volume 5, Issue 4, 2014, Pages 61-78]
  • Samizadeh, Mehdi The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
  • Sayehmiri, Korosh A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
  • Seyyed Javadein, Seyed Reza Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
  • Sharifi, Sharifi Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network [Volume 5, Issue 2, 2013, Pages 115-130]
  • Sheikh, Reza Analysis of Halo Effect of Customers Behavior by Using Net Promoter Score (NPS) and Rough Set Theory (RST)(Case Study: Sony Ericsson Mobile Phone) [Volume 5, Issue 1, 2013, Pages 119-142]
  • Sohrabi Yourtchi, Babak A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank [Volume 5, Issue 1, 2013, Pages 1-20]

T

  • Taban, Mohammad Analyzing Strategic Position of Universities and Nonprofit Institutes in Iran: Using a Strategic Analysis Comprehensive Approach [Volume 5, Issue 3, 2013, Pages 19-38]
  • Taghavi Fard, Mohammad Design and Development of a Fuzzy Rule-Based Expert System for Customers Credit Scoring of Business Company: Case Study Alborz Distribution Company [Volume 5, Issue 2, 2013, Pages 17-46]
  • Talebi, Kambeiz The Effect of Human Capital on Entrepreneurial Opportunity Recognition (The Case of Knowledge Based Firms in Yazd’s Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]

V

  • Vares, Seyed Hamed The Survey of effective factors on the performance of Joint Ventures(JV) [Volume 5, Issue 4, 2014, Pages 141-160]
  • Verij Kazemi, Reza Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]

Y

  • Yadollahi, Shahrbanoo Designing a Model for Measuring Organizational External Intelligence: An Approach to Competitive Intelligence [Volume 5, Issue 3, 2013, Pages 57-82]
  • Yavarzadeh, Yavarzadeh Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network [Volume 5, Issue 2, 2013, Pages 115-130]
  • Yazdani, Hamid Reza Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]

Z

  • Zali, Mohammad Reza Explaining effect of Entrepreneurial Organizational Culture on Academic Entrepreneurship in the University of Tehran [Volume 5, Issue 2, 2013, Pages 89-114]